Privacy Awareness Week: Artificial Intelligence
Presented by Amelia Sakaris
Amelia Sakaris, solicitor in the Digital Governance, Cyber and Privacy team, explores how artificial intelligence is reshaping privacy - featuring insights on ChatGPT and emerging challenges in data protection.
Key insights:
- AI tools like ChatGPT collect a surprising amount of personal information - from names and IP addresses to device types and usage times. Even if data is “de-identified,” it may still be used to train its models unless you opt out.
- The Office of the Australian Information Commissioner has made it clear: privacy obligations apply to any personal information input into, or data generated from, AI systems. If you're using generative AI in your business, you must comply with the Australian Privacy Principles - keep in mind that you may be uploading personal information even if you’re not using someone’s name directly.
What is best practice?
Avoid entering personal information into publicly available AI tools. And remember, you can manage your data via the ChatGPT privacy portal.
Led by the Office of the Australian Information Commissioner, Privacy Awareness Week is a timely reminder that privacy is everyone's business.
This is commentary published by Colin Biggers & Paisley for general information purposes only. This should not be relied on as specific advice. You should seek your own legal and other advice for any question, or for any specific situation or proposal, before making any final decision. The content also is subject to change. A person listed may not be admitted as a lawyer in all States and Territories.